
A |

B | (ECNS) -- Chinese modern tea brands such as Mixue Ice Cream & Tea and CHAGEE are rapidly expanding overseas and gaining popularity among young consumers around the world. From Southeast and Central Asia to the Americas, long queues outside Chinese tea shops are becoming an increasingly common sight. Mixue Ice Cream & Tea now operates more than 4,500 stores across 16 countries. The brand recently opened its first store in São Paulo, Brazil, after entering the U.S. and Mexican markets. In Kyrgyzstan, its affordable ice cream and fresh lemonade have proved particularly popular, with local customers accounting for 95% of sales. Localization has been key to Mixue’s overseas growth. In Cambodia, for example, the company uses locally sourced dragon fruit and passion fruit to cater to local tastes while developing regional supply chains. Meanwhile, CHAGEE has opened more than 370 stores overseas, including over 220 in Malaysia. The brand incorporates elements of traditional Chinese culture into its modern packaging and store designs, drawing inspiration from traditional embroidery and Chinese opera. Combined with prominent locations in major shopping malls, this distinctive cultural identity has helped Chinese milk tea become an increasingly fashionable choice among young consumers overseas. (By Intern Lin Qiaochu, Zhang Dongfang)
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C |

D | 伊丽莎白坦陈,尽管交流过程中有过中断,甚至曾有一年半之久未获回复,但这都是她母亲个人恢复旅程的一部分。

E | 直至2021年初,她们勇敢地迈出了关键一步,通过电话进行了首次对话。

F | ”伊丽莎白回忆道,那次通话对她而言震撼至极,“仿佛记忆深处的熟悉感被唤醒,是一种既奇异又不安的体验。听到她的声音,我感到一种难以言喻的亲切。”

G | ”伊丽莎白补充说。

H |

I |

J | 治疗师告诉她,分享这一过程也是自我疗愈的一部分,远远超出了她的预期。

K |

L | ”
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Published on:14:59:42
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